CRM in the past
Back in the 80’s most companies used front-office applications in their businesses like the contact management software. These applications could store and organize the customers’ information. But it was in the 90’s when the automation process of the real estate CRM began and this is when the potential of the real estate CRM software could be seen and it would then grow and evolve to what we know today.
This article tries to explain the current trends of how the CRM software will improve the real estate market.
- Personalized workflow automation using the Artificial Intelligence technology platforms
Since the development and evolution of AI, technology there have been loads of advances in terms of technology and the real estate market hasn’t been left out either. Every real estate business now has the potential of becoming smarter and faster using the AI technology.
Your CRM systems will learn from your past interactions and data input and use this data to answer most of your questions, if not all, on matters relating to the real estate market. The software will also be capable of predicting your needs in your business and take care of all the tedious and forgotten tasks automatically. This will give you ample time to focus on other matters that will also improve your business.
The CRM software will reduce most of the manual work by creating automatic functions and even reconfigure interfaces to the ones that best suit your needs plus save you many hours of work. The AI technology will automate these patterns on a daily basis, so you don’t have to keep on feeding your CRM data every day.
- From social media to the social CRM
Since the birth and evolution of social media, many businesses have grown and benefitted from them, especially while using these social sites as advertisement platforms. Social RM could be the next big thing this 2018 with the demand from companies to want to come closer and interact more with their customers ever-growing. Many businesses have embraced this new social media wave and even created their own virtual communities all in an effort to interact more with the customers. The use of service bots on the social networking sites has also proven to be super-helpful.
The real estate isn’t left behind here either with the evolution of the social CRM which will enable you to interact and relate on a more personal level with your existing and potential customers and get to respond to them and their needs in real-time.
- Better integration with external tools
2018 will also see to it that the real estate CRM software’s integration with its external tools and services become better and tighter. The CRM developers are constantly working on how they can make the software run smoother, faster, and integrate better than ever before with all the other features and services as well as other technologies across marketing, sales, and even customer support applications.
- Snackable CRM
Gartner believes that any business that fails to implement and use the right customer integration and data management strategy to stand a chance of losing out on over 35% increase in its potential new revenue. Personalization is key here and it will continue to drive the real estate-individual customer experience with the help of the new CRM software features like messaging. The CRM automated messages sent to the customers will have to reach the right audience exactly when and where they need to receive the personalized message.Back to top